Thursday, October 13, 2011

Beauty, Fashion and Event Planning tips from stylEast Group!

Hey moms! Are you ready for some great fashion, event planning, and style advice? Well, you’re in luck! This week LLD had the opportunity to interview with an expert from stylEast Group, an event planning and beauty company, and we have answers for you. StylEast Group does everything from fashion consultations to spray tanning, and event planning at corporate events. Jessica La-Rotta, Event Planner and CEO, gave us her advice about some problems and questions all you busy moms might have about planning parties, make-up, and style. Jessica is a successful young entrepreneur who loves life and loves helping others. Here is what she had to say about some mom-geared questions from LLD!

When event planning, do you have any advice for making a kid party, parent friendly? It can be so hard making sure the kids are having fun, but there's something for the parents to do as well.

Adult beverages aka “Alcohol!” I know what you're probably thinking, but you should feel guilt-free about this idea. Sharing a pitcher of mimosa's amongst the mothers (and a beer or so for the men), can help you relax with your peers and mix and mingle. Just be aware of your intake of alcohol. Also, parents can definitely participate in the kid friendly games; nothing is more exciting than a parent-kid friendly competition against others.

For moms trying to transition their summer wardrobe into fall, what would you say are the must-haves going into this season, and what are the fads that we can pass by?

Moms remember that fall follows summer not winter so make sure to still keep those light colored clothes out, there is no need to put them away and bring out all the winter boots and dark clothes. Also fall is out so there is no need for strappy sandals/heels. A nice peep toe shoe says you’re ready for falls cool nights. We are also seeing the 70’s and 80’s clothing coming back out so go ahead and bring out those flare jeans that have been sitting in your closet for a few years and get ready to start getting rid of all those skinny low waist jeans which aren’t always flattering to the hips.

What are some budget friendly tips for moms who are planning a party?

There is nothing like some fun DIY (Do-It-Yourself) projects for your party that can save you some extra dollars. Grab your kids and have them help you do the favors, centerpieces or anything fun and creative you want to add to the party. Not only is it cost effective but also gets your child involved in being creative and helping out. Also, do not spend a lot of money on purchasing expensive items; take out the coupons and start looking for sales in stores and/or online. Bargain shopping, coupons and the dollar store are one of my favorites to keep my clients expenses low and keep them happy!!

Being a busy mom, why is it so important to hire an event planner?

Hiring an event planner is the best choice you can make when you have a household and family to take care of. As a trained professional and coordinator, managing time and putting together fabulous events is our area of expertise! This can relieve the stress associated with planning a party and give you more time to attend to other priorities such as your family’s needs. This is a win-win for both parties, you will have more time for the family while still having an event planner execute your vision and also provide an event planner with a project that they love to do!

Moms on the go don't have much time to mess around styling their hair for hours on end, what are some quick easy solutions after getting out of the shower to make sure moms are looking their best, but still ready to get those kids to school on time? Following that, what are some quick and easy make-up tips?

A moms "must have" is Velcro rollers! Why Velcro rollers? Moms won’t need to spend a lot of time styling their hair because they are not only extremely easy to use but they stay on your hair without any pins or falling and leave your hair with lots of volume! :) Velcro Rollers dry quickly and all you need to do is set them in your hair, spray and leave them on while doing your makeup or getting yourself or the kids ready. Once you are ready to start your day you can simply take them off and you are ready to go with a fun, volume, sexy mommy stylish hair!

TIPS: It is not necessary to use rollers all over your hair, you can just simply set them where you want the most volume as well you can use different size rollers on the top and sides of the head. Last but not least, it is very important to use the proper products for your hair type to help your hair get the most volume, combat frizziness, and just make it look healthy and fabulous! An amazing tip for makeup is to use a tinted moisturizer to give your skin more pigment without having to spend time applying foundation. To complete the look, some powder, a little bit of blush that can be applied to your check bones, eye brow bone and a quick touch on the nose. Add mascara and a lip gloss and you are ready to go! That's the basics of makeup, and moms can do it in less than 8min! :)

Even though moms are so busy, they still want to pump up the volume for those special events. How can moms re-vamp their daytime look to make it more nighttime and event appropriate? Are there specific products moms should try investing in to give their look that extra "umph"?

An easy way to revamp your daytime makeup look into a more intense sexy night look is to apply some eye liner to the upper and/or lower eye lid(s) followed by a darker lip color and reapplying a darker blush. With these simple quick changes, moms will be ready to go out and enjoy a wonderful night out without spending too much time! Also, always carry a pair of black heels in your baby's diaper bag. You can always change the way your outfit looks by adding black heels!

How would you define your style, and how do you develop it over time along with all of the trends and fads?

Defining your style depends on your lifestyle and the different stages you go through in your fashionable life. We recommend that even as a busy mom, DO NOT forget to spend a couple of extra minutes every day loving yourself and embracing your curves and style. Make sure you do the "3 R’s". Revamp, Renew and Reinvent yourself and your wardrobe using the newest trends and match them to your style. Do not be afraid to have a little fun and spice up the “Mom” wardrobe.

What would you say is the most important aspect of a person's style? Is it the clothes? The make-up and hair? The shoes? The attitude?

I think the most important aspect of a person's style is their confidence. It goes with everything! Make sure you feel good and you will!!

Thanks so much to Jessica for all of the great insight! And the best just got better because starting now any LLD Moms that want to book event planning or beauty services from stylEast Group will receive a 20% discount off the total package (not including gratuity or tax). So moms, make sure you visit the website at and see everything they have to offer. For more information about stylEast Group, check out their facebook at and follow them @styleastgroup.

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